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Homies

An independent streetwear brand I founded, owned and ran on my own from 2018 to 2025. I oversaw everything from concept to launch: I designed every collection, ran production with vendors and printers, and built the digital presence that sold 250+ pieces across two drops.

RoleFounder & Owner

TypeIndependent streetwear brand

TimelineAug 2018 – Mar 2025

WhereLos Angeles, CA & Boulder, CO

Sold250+ pieces · 2 drops

At a glance

250+pieces of apparel sold

2collection drops, each taken from concept to launch

2018–2025founder and owner, start to finish

Founded and owned the brand, and oversaw every part of it from concept to launch.
Designed every collection, along with the brand logo and artwork.
Ran production end to end with vendors and printers, negotiated with suppliers, and managed the budgets.
Built the brand's digital presence through social media marketing, e-commerce and all of its digital content, driving consistent sales growth.
Scaled operations to meet strong demand for each collection release, and built a loyal customer base.

The brand

Homies was an independent streetwear label that I founded, owned and operated myself, working between Los Angeles and Boulder. I handled every stage: the concept, the design, production, sales and marketing.

Quality was part of the brand. I negotiated directly with suppliers and held every run to high-quality materials that matched the brand's vision.

How a collection came together

The work behind each release fell into four parts, and I owned all four.

Design

Collections, logo and artwork

I designed the original apparel collections and created the brand logo and artwork.

Production

Vendors, printers and suppliers

I managed production end to end with vendors and printers, negotiated with suppliers on materials, and managed the budgets.

Sales

E-commerce and launch

I directed the e-commerce strategy and took each collection from concept development through product launch.

Marketing

Social, content and campaigns

I directed the social media marketing, created all of the digital content, and developed and ran the creative campaigns behind each release.

Building demand

Homies sold through its own digital presence, and I built that presence myself. Social media marketing, the e-commerce strategy and every piece of digital content ran through me, and the creative campaigns I developed raised awareness, engagement and brand recognition.

That work drove consistent sales growth. Each collection release met strong demand, I scaled operations to match it, and the brand built a loyal customer base.

250+pieces sold across two drops

Every role, one person

I ran Homies on my own. Every line below was my job.

ConceptDeveloped the brand concept and oversaw it through launch.

Apparel designDesigned the original apparel collections.

Brand artworkCreated the brand logo and artwork.

ProductionManaged production end to end with vendors and printers.

SourcingNegotiated with suppliers and kept materials to a high standard.

BudgetManaged the brand's budgets.

E-commerceDirected the e-commerce strategy.

Social mediaDirected the social media marketing strategy.

ContentCreated all of the brand's digital content.

CampaignsDeveloped and ran creative campaigns to grow awareness, engagement and brand recognition.

OperationsScaled operations to meet demand for each collection release.

Brand Strategy & Identity Apparel Design Logo & Artwork Design Production & Vendor Management Budgeting E-Commerce Social Media Marketing Content Creation Creative Campaigns Product Launch

The work

The Homies brand: hand-drawn logo and character art.

Homies garment templates, front and back — Garment templates: the core line drawn as production flats, front and back.

Homies production samples — Production samples: the finished logo hoodie, plus the cloud-head tee, long sleeve and hoodie.

The Homies mark on finished garments — The Homies mark, worn left-chest, with the “One of the Homies” back print.

Homies campaign photos — Campaign shoot: the logo hoodie and back print in the wild.

Where it stands

I founded Homies in August 2018 and ran it as owner through March 2025, selling 250+ pieces across two drops.

Ask me about: taking a collection from a first sketch to a finished product, and running the marketing that sold it.

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